Simple Poster Design Mistakes
A few common mistakes made when designing large format print media

Fri, 30 Jul 2010 06:44:16

At Base1Media, we’ve had loads of experience with poster printing, flyer design, leaflet design, large format design and hand to hand promotions. In the early years of developing our skills, we learned what worked and what didn’t. As you drive around Pembrokeshire and most other places you see lots of posters advertising different products or events, some get it right and a few get it very wrong. Here we just want to point out what makes a good large print media design.

Your advertising project’s success depends on several elements, a few of which includes your content, your design, and your message. An attractive and readable poster design gets your target readers to pay more attention to your message.

Nevertheless, no matter how good your message is or how great your ideas are, if you don’t have a poster design that is easy to understand, everything will just go to waste.

Before your target audience could even begin to read what you have to say, their first impression of your business would be made from your poster design. An effective design helps you highlight your capabilities, as well as help your target readers understand your message and professional graphic design also keeps you from becoming one of the messy posters you see cluttering up the streets.

Here are often made mistakes that can seriously prevent you from getting the success you desire.

Mistake 1: A cluttered headline.

At the topmost of the list, what your poster design shouldn’t have is a cluttered headline. The problems usually included with this type of a design are: excessive and pointless words, logos that compete with your headline, and too many graphic accents.

Headlines don’t need too many words to develop your message. Words like ‘the’ are unnecessary that they only provide clutter to your headline. On the other hand, your logo should not be made to compete with your target readers’ attention. You can always put your logo away from your main headline where it can shine and get the attention it deserves.

Mistake 2: Absence of white space.

White space is used to create an impact among your poster graphics and text. Hence, your message and images can help each other to make your graphical material easier to understand. White space should appear as margins to help you outline your text and provide your readers with a spot to rest their eyes.

White space should also be used to create impact on your headline. Your white space can help you unclutter your headline by providing a breathing room for your text and your pictures.

Mistake 3: Use of unnecessary graphic accents that confuse rather than enhance your design project.

Borders, shaded backgrounds, and rules – all of these are graphic accents used to supposedly enhance your graphic design project. However, too much of these graphic accents lead to a more confused and distracted readers of your printed design.

The point of having graphic accents in your design media is to provide a functional barrier among your elements - contrary to popular belief of using them as decorations.

Mistake 4: Excess colour.

Colour can make a good design a stand out. However, too much of it can also interfere with your target readers’ ability to easily understand your message, as well as create a weak image for your business.

The bottom line is that your message is the main element in your media project. Creating a design to help you highlight and emphasize your message should be the main concern of every print design project.

If you require a poster design, flyers, or any other typr of print media to promote your business the leave it to the experts and get in touch with us via our contact page

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